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Snoop Dogg and Martha Stewart are lighting up followers’ lives with a new assortment from BIC that mixes performance and magnificence. For those who’ve ever imagined hanging out with the unlikely besties, now you can carry the 2 on the go within the type of BIC’s EZ Attain Lighters and matching Maintain the Telephone circumstances.
The gathering formally went stay on Friday (Nov. 4) and featured two iPhone 15 circumstances in blue and purple with a slot designed for the EZ Attain lighter, along with unique designs co-created by the celebs. With two distinct kinds, Stewart and Snoop Dogg labored collectively to create a definite look that’s cohesive collectively but nonetheless exhibits off their distinctive personalities.
“Martha and I, we now have our personal vibes, little doubt – completely completely different kinds, however we make it work as a result of we each respect that stability between perform and flyness,” Snoop tells Billboard. “We’re not about sacrificing one for the opposite. We are able to hold it recent and sensible with out compromise.”
Followers are already obsessing over the collaboration promoting out the iPhone circumstances nearly instantly after they went stay, however the EZ Attain lighters are nonetheless accessible — and as little as $14 for a four-pack. Whether or not you’re lighting up your fall scented candles or firing up the moveable grill, these lighters provide a extra trendy design.
Identical to your conventional lighter, the EZ Attain design helps defend your arms from flame through the use of its 1.45-inch lighter wand — and as an added bonus, there are six completely different designs co-created by Snoop Dogg.
BIC EZ Attain Candle Lighter Assorted Snoop Dogg Designs (4-Pack)
Deliver Snoop Dogg on the go together with these compact and moveable BIC lighters. You’ll obtain 4 completely different designs adorned with a statement-making photograph you’ll wish to exhibit.
BIC EZ Attain Candle Lighter Martha Stewart Designs (4-Pack)
For a extra stylish vibe, you possibly can snag the TV persona’s lighters. You’ll obtain a mixture of designs together with wooden and tile-inspired appears that’ll add a contact of sophistication to each gentle.
It was a pure partnership for the “Drop It Like It’s Scorching” rapper, who claims the accent is without doubt one of the objects at all times on him.
“If me, I at all times have a lighter with me” he says. “Whether or not I’m chilling with my homegirl Martha lighting up a pleasant candle to different extra herb-friendly actions, my BIC EZ Attain Lighter is driving with me each day.”
The buddies even collaborated in 2023 with BIC for the Greatest Buds Bag, which additionally offered out after launch. BIC has been rising its listing of celebrity-approved objects, together with with DJ Khaled, who beforehand teamed up with DJEEP pocket lighters.
For extra product suggestions, try ShopBillboard‘s roundups of the greatest moveable hearth, commuter devices and cellular phone grips.
