Warner Music Brazil has launched a collection of measures geared toward boosting its impression throughout a variety of native music genres, the corporate introduced at the moment (Aug. 29). These initiatives show a robust dedication to widening the corporate’s presence within the aggressive music market.
“As we elevate our regional method to be nearer to our world management, increasing our presence in Brazil, the world’s ninth largest music market, is essential to the corporate’s progress,” Alejandro Duque, president of Warner Music Latin America, stated in a press launch. “We’ve all the time had a robust presence within the nation, however we all know we have to do extra to help its various musical genres.”
In an effort to help that imaginative and prescient, Leila Oliveira, president of Warner Music Brazil, has strengthened her management staff by appointing Tatiana Cantinho as normal supervisor and Mariana Frensel as director of selling. Each appointees have commenced their roles and can be based mostly on the firm’s headquarters in Rio de Janeiro.
“Warner Music Brazil is reinventing the position of the report firm in our quickly altering business. We should be extra nimble than ever on the subject of connecting artists with followers and constructing a wave of help for our expertise that may be was a sustainable profession,” Cantinho stated. “Music can journey additional and sooner than ever earlier than and we wish to assist artists from completely different backgrounds take their place centre stage.”
Cantinho brings over twenty years of business expertise to her position. Her profession consists of regional positions at Sony Music and management on the impartial label Som Livre (since bought by Sony), earlier than she based her personal music firm, Stamina Musical, in 2022.
In the meantime, Frensel returns to Warner Music Brazil, the place she beforehand served as worldwide label supervisor from 2011 to 2015. Her newest position comes after an eight-year tenure at Match Group, the place she most not too long ago held the place of director of income and progress for brand new verticals.
“I’m tremendous happy to be returning to Warner Music at this key second in its growth,” Frensel stated. “Leila has a imaginative and prescient for a way a contemporary music firm ought to evolve and the significance of artist narratives is on the coronary heart of it. I wish to deliver my expertise to bear as our new genre-focused groups get to work supporting Brazil’s most vibrant expertise.”
“This can be a key second for Warner Music Brazil,” Oliveira stated. “The arrival of Tatiana and Mariana strengthens my management staff and collectively we’ll rewrite the principles about how the business operates right here. Our new genre-specific groups imply that we’ll have the ability to superserve artists higher than ever and assist all sorts of Brazilian expertise join with followers right here and around the globe.”
On the similar time, Warner Music Brazil is restructuring its A&R and advertising departments to higher deal with key Brazilian genres corresponding to sertanejo, forró, samba, funk and urbano music. Marcos Kilzer will proceed to guide the A&R staff as its director, collaborating intently with Cantinho.
Moreover, the newly-formed Inventive Companies staff, led by Thiago Abreu who experiences on to Oliveira, will help each advertising and A&R departments whereas being closely concerned with model partnerships and reside music tasks.
These changes are amongst a number of important initiatives undertaken by Oliveira since she grew to become the primary feminine label head in Brazil in 2022. Simply final month, following the institution of the brand new Warner Music Area headquarters in Rio’s Barra da Tijuca, Oliveira facilitated an funding with ADA Brazil in Sua Música group, mixing efforts to nurture regional expertise.
In line with the most recent IFPI figures, Brazil ranks because the ninth-largest recorded music market globally, valued at $573.6 million and rising at 13.39% final 12 months, with “87.1% of business revenues coming from streaming channels,” in keeping with a press launch.
Warner Music Brazil is house to artists like IZA, Pedro Sampaio, Ferrugem, MC Hariel, MC Ryan SP, Kayblack, MC IG, MC Don Juan, Azzy, Marvvila, Thiago Freitas, US Agroboy, João Bosco & Vinícius and Clayton & Romario.