Because the 2024 presidential election heats up forward of Nov. 5, Sony Music is throwing its hat within the ring with a marketing campaign to extend voter turnout.
Known as Your Voice, Your Energy, Your Vote, the non-partisan initiative is supposed to teach artists, songwriters, trade professionals and communities throughout the nation about voter registration. Its web site gives sources to register to vote, verify voter registration standing and request a poll. The positioning additionally supplies free imagery that can be utilized on social media and different platforms to encourage others to vote.
Initially launched forward of the 2020 presidential election, the venture is offered in partnership with APIAVote, Black Futures Lab, Nationwide Black Justice Collective, Rock the Vote, Vote.Org, Voto Latino, and When We All Vote.
“2024 is one other vital election yr within the U.S., and we all know that individuals could make their voices heard via voting,” stated Towalame Austin, government vp for world philanthropy and social influence at Sony Music Group. “We helped carry extra voters out to the polls in 2020 with our associate organizations and we’re hoping to contribute to a good larger turnout this yr. SMG is proud to as soon as once more use our platform to assist civic participation.”
The music trade is getting concerned with the presidential election in more and more distinguished methods, with Megan Thee Stallion performing and Quavo talking at a Kamala Harris rally in Atlanta earlier this week and the presumptive Democratic nominee additionally garnering assist from artists together with Charli XCX and Beyoncè, whose “Freedom” soundtracks Harris’ debut marketing campaign video. In the meantime, Republican nominee Donald Trump has gotten assist from artists together with Child Rock and Jason Aldean.
Moreover, the Music Sustainability Alliance not too long ago introduced a brand new month-to-month webinar sequence known as The Inexperienced Room. The free sequence launches Sept. 3 with a session known as “Turning Followers Into Activists,” which can give attention to how artists are encouraging followers to turn out to be politically lively and the way they will achieve this with out alienating them.
