BABYMONSTER: See Unique Photographs of the July 2024 Ok-Pop Rookie of the Month

As legendary Ok-pop label YG Leisure ready its feminine act to observe its chart-topping woman group BLACKPINK, the seven members being thought of for a spot within the new act BABYMONSTERRuka, Pharita, Rami, Ahyeon, Rora, Asa and Chiquita — competed towards one another on the digital sequence Final Analysis.

Mentored and critiqued by YG founder and CEO Yang Hyun-suk plus future label mates like Jennie and Lisa of BLACKPINK, Kang Seung-yoon and Lee Seung-hoon of WINNER, and Lee Su-hyun of AKMU, the septet’s monstrous abilities had been spotlighted by solo, unit and group performances on YouTube that helped them shortly garner hundreds of thousands of followers — together with Charlie Puth, who would go on to present a pop observe for BABYMONSTER after catching Ahyeon’s tackle his 2016 single “Harmful” in one of many standout moments from the present.

“‘BABY’ describes our limitless potentialities, youth and that we’re bringing one thing new to the scene,” energy vocalist Rami tells Billboard throughout a sitdown chat in Seoul. “And ‘MONSTER’ describes our monster-like expertise.”

BABYMONSTER’s “official” debut with the BABYMONS7ER album and its explosive, hip-hop/dance single “Sheesh,” the group soared to No. 33 on the International 200 because the EP landed on the World Albums chart solely from a digital launch. Not solely did “Sheesh” mark a breakout second for the group musically, however the septet additionally reimagined the hit right into a “band model” to ship a full-fledged, rock-star rendition of the observe throughout a number of TV reveals to share their full, stay expertise.

Get to know the rookies extra with unique images and quiz questions beneath. And don’t neglect to learn the group’s full Billboard highlight.

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