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Curious about gaining traction on TikTok?
With a billion customers on the platform, it’s no shock you’re looking for potential prospects there.
Nevertheless, I’ve labored with many founders who don’t know the way to make a TikTok video for his or her model. They assume that solely dance movies or bizarre challenges get considered on the platform. Whereas that may sound enjoyable, it doesn’t have a lot to do with consciousness of a product. I additionally see founders begin posting about their merchandise on TikTok and quit shortly, citing the truth that their content material didn’t achieve sufficient traction and that it was unattainable to make content material that might go viral.
However creating viral product content material on TikTok is definitely potential. And also you don’t should be a celeb, megabrand, or full-time content material creator to make it occur.
Via my businesses, The Social CliQ and The Content material CliQ, I assist founders such as you rework their model’s digital footprint.
From working with manufacturers throughout the sweetness, beverage, style, way of life, and retail industries I’ve developed an 8-step course of for the way to make TikTok movies to your model that achieve views and gross sales.
Learn on under to seek out out what steps you want to take to attain progress on the fastest-growing social media channel on the earth!
Easy methods to Make a TikTok Video
Step 3: Discuss a failed answer
Step 4: Introduce your product
Step 6: Showcase the advantages
Step 7: Reveal the specified finish end result
Step 8: Present a transparent and easy name to motion
Step 1: The Hook
First off, you want a compelling hook that may cease your target market of their digital tracks, lower via the senseless scrolling, and make them sit up and be aware of what you’re about to say.
A number of the most profitable hooks I coach my shoppers to make use of are:
- Is it simply me or…
- I want I knew about ____ sooner
- You want this for…
- Is anybody else feeling (insert a sense)?
- When you’re ___, you want to strive ___
- I discovered immediately that…
These hooks draw your viewers in, make them really feel just like the content material is customized to them, and seize their consideration, making ready them for what’s to come back.
For instance, in case you have been promoting dumbbells for folks to work out from residence, you would possibly begin with a hook much like the next:
Is it simply me, or is it nearly unattainable to seek out time to get to the gymnasium?
You instantly seize the viewers’s consideration as they might additionally suppose, “No, it’s not simply you, Talia, I additionally wrestle with this.”
Step 2: Introduce the issue
Subsequent it’s time to correctly introduce the issue that your target market is going through and that your product can resolve.
Utilizing the weights for residence exercises instance once more, the issue right here could be that individuals wrestle to seek out time to go to the gymnasium, whether or not or not it’s as a result of work commitments, social occasions, or household life. It might even be financially associated.
Figuring out the present ache factors your target market is affected by lets you sympathize with them, present them you perceive their wants, and construct belief and credibility together with your viewers.
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Step 3: Discuss a failed answer
Subsequent, it’s time to speak about failed options that your viewers has in all probability already tried, which has possible left them feeling demotivated and skeptical of different potential options.
In spite of everything, in case you’ve been burned as soon as earlier than, it makes you a lot much less prone to strive once more. Utilizing our instance above, this may very well be carried out by highlighting that you’ll have tried to work out from residence earlier than however lacked the gear essential to see true enhancements. Or maybe you speak about making an attempt to go to the gymnasium earlier than work or on weekends, however to no avail.
By addressing failed options, you additional enhance your credibility and present your viewers that the product you’re pitching to them is extremely researched and properly thought out whereas additionally including additional sympathy to their trigger.
Step 4: Introduce your product
Now that you’ve hooked your viewers in, present them that you simply perceive their ache factors and recognized that different options simply aren’t the reply, it’s time to swoop in and promote your model new answer as their savior.
At this level, if the primary three steps have gone to plan, your viewers must be primed and able to hear about what answer to the issue you need to provide, and that is the time to supply it.
You’ve already recognized the difficulty they’re possible having and the opposite avenues they’ve taken in the hunt for an answer. Now, it’s time to point out them that you’ve that answer proper right here.
Step 5: Unpack the options
Nevertheless, it’s not merely sufficient to say that your weight is the answer to their issues. In spite of everything, at this level, out of your potential buyer’s perspective, what’s the distinction between the merchandise that they’ve tried earlier than which have failed and those that you’re providing?
That’s why it’s so vital to instantly observe up in your product’s introduction with an in depth account of all of its options and distinctive promoting factors, highlighting what units it aside.
Going again to our weights for residence exercises, for instance, our distinctive promoting place (USP) could be that our weights are adjustable, permitting you to vary the load relying on the exercise or train.
Step 6: Showcase the advantages
After getting enticed the viewer by displaying off the various options of your product that differentiate it from the remaining, it’s time to focus on the various advantages these elements can deliver.
For instance, the adjustability of our instance weights would permit customers to essentially take a look at their limits from residence whereas additionally not breaking the financial institution by shopping for a number of units of weights. To not point out how a lot simpler they’re to retailer.
By figuring out the various advantages on provide, you permit the consumer to envisage gaining these advantages, which in flip will make them extra enthusiastic about buying the product.
Step 7: Reveal the specified finish end result
Up till this step, I’ve talked to you numerous in regards to the messaging of your TikTok video, however we haven’t mentioned the video itself.
Whereas all the parts talked about above are essential for a profitable video, they’re additionally extraordinarily restricted with out the suitable video content material accompanying it.
In spite of everything, if you’re unable to point out your product working and the specified finish end result, how can a possible buyer belief that it does what you say it would do?
With our adjustable weights instance, video proof of how the weights change weight, how they’re used as a part of a house exercise, and the way they’re saved away clearly and simply are all essential parts of promoting the product.
Bear in mind, TikTok is a platform that rewards movies that feel and look genuine. So, be certain your content material seems like its shot by a median individual or somebody reflective of your target market.
Which may require you to ask a buddy to be on digital camera or doing it your self.
Hold Studying: Easy methods to Get Extra Views on TikTok
Step 8: Present a transparent and easy name to actiont
Lastly, you want a transparent and apparent name to motion to spherical off the video, highlighting the subsequent step you need the viewer to take.
Possibly that’s signing up for a waitlist, liking and subscribing, or going on to buy; regardless of the case, the CTA must be tremendous clear and apparent to keep away from any confusion.
Obtain Your Ecommerce Objectives
Now that you’ve the 8 steps to TikTok video success, why now take the mandatory steps to show your ecommerce enterprise into successful, too?
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