One of many high causes Marriott’s Westin model has a loyal following simply acquired a glow-up.
The Heavenly Mattress present in each Westin Accommodations & Resorts visitor room and suite has a next-generation mannequin rolling out this week. The mattress’s refreshed look features a plush-top mattress that includes temperature-regulating, gel-infused reminiscence foam.
The linens are actually produced from hypoallergenic supplies, and the brand new quilt is designed to maintain friends cool for a greater night time’s sleep. The Heavenly Mattress’s all-white aesthetic of the previous was tweaked to now embody a charcoal blanket and piping on pillows to offer a refined, residential vibe.
Brian Povinelli, senior vp and world head of promoting and model at Marriott Worldwide, stated in a press release:
“In a tradition that has lengthy glorified busyness and productiveness, Westin is aware of {that a} good night time’s sleep is paramount to friends’ general well-being, which is why our iconic Heavenly Mattress has resonated with vacationers for many years. Understanding the devoted fanbase the legacy mattress has garnered over time; our aim was to pay attention and punctiliously overview each side of the visitor and affiliate expertise, making certain every replace was each intentional and impactful. We’re assured that it’s going to exceed the expectations of each loyal and future Westin friends throughout the globe and once more increase the bar for the consolation of our friends.”
Westin’s Heavenly Mattress has been broadly seen within the trade as a sport changer in lodge bedding since its 1999 debut. Modeled after Westin’s then-parent firm Starwood Accommodations & Resorts CEO Barry Sternlicht’s mattress at house, the Heavenly Mattress at launch wowed friends with a strict formulation: pillow-top mattress, white down blanket, three crisp white sheets, a white comforter and quilt, and 5 white pillows.
Photographs of the following technology of the Heavenly Mattress present solely 4 pillows, however they’re fluffy and will nonetheless do the trick.
Whereas the Heavenly Mattress boosted Westin’s profile with vacationers, it additionally pressured the broader lodge trade to do higher on the bedding entrance. Bear in mind these icky polyester blankets that was prevalent on lodge beds? Yeah, I’m attempting to neglect that, too. However take into consideration how clear white linens and extra comfy mattresses are in the present day’s commonplace. You possibly can thank Westin for that.
“The motive within the lodge enterprise was to chop corners on the beds, and all of us bear in mind these loopy earth tone polyester bedspreads of outdated,” Sternlicht stated in 2004 in a Starwood announcement for the mattress’s fifth anniversary. “Westin’s Heavenly Mattress was the primary of many Starwood improvements that gave the trade a a lot wanted get up name and helped our manufacturers differentiate themselves in a robust manner.”
The Heavenly Mattress was greater than only a win for Westin on the property degree. It launched a brand new line of enterprise for the model: at-home gross sales.
For the reason that mattress’s 1999 launch, greater than 500,000 Heavenly Beds have been offered from the Westin Retailer on-line. Delta Air Traces even turned to the model for some time for its premium cabin bedding. And the mattress can be supplied at house decor retailers like Pottery Barn.
Now you can purchase the brand new Heavenly Mattress on-line on the Westin Retailer, the place mattress costs begin at $1,645 or 411,000 Marriott Bonvoy factors.
A number of methods to win a brand new Heavenly Mattress
Whereas you should buy a Heavenly Mattress, there are additionally methods to win one by means of Marriott and Westin.
Westin’s Transfer Properly to Sleep Properly with Strava marketing campaign runs by means of the top of Might and invitations U.S.-based customers of the Strava health platform to finish 600 minutes of exercise all through Might to be entered into a contest for one in all 10 new Heavenly Beds.
Moreover, you may enter the Sleep Properly at House with the Westin Retailer sweepstakes by means of July 31 for an opportunity to win a brand new Heavenly Mattress or a two-night keep at a Westin lodge.
Candy goals … and will candy victory be yours within the competitors.
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- The award vacationers information to Marriott Bonvoy
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- Marriott elite standing: What it’s and find out how to earn it
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