Corporations to collaborate on an AI Innovation Lab enabling nearer connections with shoppers, driving better velocity to market and additional enhancing native relevancy
NEW YORK and REDMOND, Wash. — April 26, 2024 — The Estée Lauder Corporations (ELC) and Microsoft Corp. on Friday introduced the creation of an AI Innovation Lab as an growth of their international strategic relationship. Leveraging cutting-edge generative AI capabilities in Microsoft’s Azure OpenAI Service, the businesses will work collectively to develop options that additional empower ELC’s greater than 20 status magnificence manufacturers as they create nearer shopper connections and improve velocity to market with native relevancy. The AI Innovation Lab additional positions each corporations as leaders on the forefront of reimagining the wonder trade with generative AI.
This expanded international strategic relationship will additional assist and construct impactful generative AI use circumstances throughout a number of areas of ELC’s enterprise, together with:
- Quicker response and execution to social developments and shopper calls for: ELC and Microsoft have efficiently created an internal-facing generative AI chatbot to boost advertising and marketing effectiveness globally. The instrument makes use of superior conversational AI know-how to effectively navigate and additional leverage ELC’s proprietary and in depth database of product and declare knowledge, permitting manufacturers to launch regionally related campaigns extra quickly.
- Enabling quick and simpler product innovation: ELC and Microsoft are making use of generative AI instruments in analysis and improvement for faster product improvement, permitting scientists and product improvement specialists to reply to rising product and ingredient developments extra quickly.
“At ELC, know-how is all the time in assist of our enduring strengths of high-quality merchandise and high-touch shopper experiences,” stated Jane Lauder, EVP, Enterprise Advertising, and chief knowledge officer, The Estée Lauder Corporations. “With Microsoft’s generative AI instruments and in depth experience, we’re in a position to leverage ELC’s super knowledge to create extra personalised shopper experiences and quicker insights to motion leading to elevated velocity to market and stronger native relevancy. We look ahead to persevering with our shut and collaborative partnership with Microsoft.”
“Generative AI represents a big alternative for the wonder trade — creating extra participating buyer experiences, getting merchandise into the arms of shoppers quicker, creating new merchandise extra effectively and sustainably, and far more,” stated Shelley Bransten, company vp, World Trade Options, Microsoft. “We’re proud to collaborate with The Estée Lauder Corporations to supply not solely a platform for AI innovation, but additionally deep partnership to convey these new improvements to life.”
The AI Innovation Lab represents a deepening of the strategic relationship between ELC and Microsoft, which started in 2017. As a part of this long-term relationship, ELC tapped Azure AI because the platform for its Voice-Enabled Make-up Assistant, a first-of-its-kind cell app launched in early 2023 to assist visually impaired customers extra simply and confidently apply make-up. The app is on the market on iOS and Android in the US, United Kingdom and Eire, and it is going to be rolled out to further markets and languages within the coming months.
About The Estée Lauder Corporations Inc.
The Estée Lauder Corporations Inc. is likely one of the world’s main producers, entrepreneurs and sellers of high quality skincare, make-up, perfume and hair care merchandise, and is a steward of luxurious and status manufacturers globally. The Firm’s merchandise are offered in roughly 150 nations and territories beneath model names together with: Estée Lauder, Aramis, Clinique, Lab Sequence, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Magnificence, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Confronted, Dr.Jart+, and the DECIEM household of manufacturers, together with The Abnormal and NIOD.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and instruments powered by AI to ship progressive options that meet the evolving wants of our clients. The know-how firm is dedicated to creating AI accessible broadly and doing so responsibly, with a mission to empower each particular person and each group on the planet to realize extra.
For extra data, press solely:
Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, rapidresponse@we-worldwide.com
The Estée Lauder Corporations Media Relations: Jill Marvin, jimarvin@estee.com
Word to editors: For extra data, information and views from Microsoft, please go to Microsoft Supply at http://information.microsoft.com/supply. Net hyperlinks, phone numbers and titles had been appropriate at time of publication however could have modified. For extra help, journalists and analysts could contact Microsoft’s Speedy Response Crew or different applicable contacts listed at https://information.microsoft.com/microsoft-public-relations-contacts.
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