Editor’s be aware – April 23, 2024 – The citation from Judson Althoff was up to date following preliminary publication.
ATLANTA and REDMOND, Wash. — April 23, 2024 — Microsoft Corp. and The Coca-Cola Firm on Tuesday introduced a five-year strategic partnership to align Coca-Cola’s core know-how technique systemwide; allow the adoption of modern know-how; and foster innovation and productiveness globally.
As a part of the partnership, Coca-Cola has made a $1.1 billion dedication to the Microsoft Cloud and its generative AI capabilities. The collaboration underscores Coca-Cola’s ongoing know-how transformation, underpinned by the Microsoft Cloud as Coca-Cola’s globally most well-liked and strategic cloud and AI platform.
Via the partnership, the businesses will collectively experiment with groundbreaking new know-how like Azure OpenAI Service to develop modern generative AI use circumstances throughout numerous enterprise features. This contains testing how Copilot for Microsoft 365 might assist enhance office productiveness.
“Via our long-term partnership, now we have made vital progress to speed up system-wide AI Transformation throughout The Coca-Cola Firm and its community of impartial bottlers worldwide,” mentioned Judson Althoff, govt vice chairman and chief industrial officer at Microsoft. “We’re proud to assist Coca-Cola because it continues to embrace the period of AI and appears to options like Azure OpenAI Service and Copilot for Microsoft 365 to drive innovation throughout each space of its enterprise.”
Coca-Cola has migrated all its purposes to Microsoft Azure, with most main impartial bottling companions following go well with. As a pioneer in AI adoption, Coca-Cola has been innovating with generative AI for practically a yr and has already leveraged Azure OpenAI Service to reimagine every little thing from advertising and marketing to manufacturing and provide chain and past. The corporate is presently exploring the usage of generative AI-powered digital assistants on Azure OpenAI Service to assist workers enhance buyer experiences, streamline operations, foster innovation, achieve a aggressive benefit, increase effectivity and uncover new development alternatives.
“This new settlement builds on the success of Coca-Cola’s partnership technique with Microsoft, displaying our dedication to ongoing digital transformation,” mentioned John Murphy, president and chief monetary officer of The Coca-Cola Firm. “Our partnership with Microsoft has grown exponentially, from the $250 million settlement we initially introduced in 2020 to $1.1 billion at this time.”
The settlement displays a big step in advancing Coca-Cola’s digital transformation, centered on offering expanded entry to Microsoft’s cloud and AI platforms — in addition to options reminiscent of Microsoft 365, Energy BI, Dynamics 365, Defender and Material — to boost effectivity and scalability whereas fostering innovation throughout the system.
“Our expanded partnership with Microsoft is a crucial subsequent chapter in Coca-Cola’s journey towards a digital-first enterprise powered by rising applied sciences,” mentioned Neeraj Tolmare, senior vice chairman and international chief info officer for The Coca-Cola Firm. “Microsoft’s capabilities assist speed up our adoption of AI to create incremental enterprise worth.”
About The Coca-Cola Firm
The Coca-Cola Firm (NYSE: KO) is a complete beverage firm with merchandise bought in additional than 200 nations and territories. Our firm’s goal is to refresh the world and make a distinction. We promote a number of billion-dollar manufacturers throughout a number of beverage classes worldwide. Our portfolio of glowing delicate drink manufacturers contains Coca-Cola, Sprite and Fanta. Our water, sports activities, espresso and tea manufacturers embody Dasani, Smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage manufacturers embody Minute Maid, Merely, harmless, Del Valle, fairlife and AdeS. We’re consistently reworking our portfolio, from decreasing sugar in our drinks to bringing modern new merchandise to market. We search to positively impression folks’s lives, communities and the planet by way of water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions throughout our worth chain. Along with our bottling companions, we make use of greater than 700,000 folks, serving to carry financial alternative to native communities worldwide. Be taught extra at www.coca-colacompany.com and observe us on Instagram, Fb and LinkedIn.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) permits digital transformation for the period of an clever cloud and an clever edge. Its mission is to empower each particular person and each group on the planet to realize extra.
For extra info, press solely:
Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, rapidresponse@we-worldwide.com
The Coca-Cola Firm, Scott Leith, sleith@coca-cola.com
Observe to editors: For extra info, information and views from Microsoft, please go to Microsoft Supply at http://information.microsoft.com/supply. Internet hyperlinks, phone numbers and titles had been appropriate at time of publication however could have modified. For extra help, journalists and analysts could contact Microsoft’s Speedy Response Workforce or different acceptable contacts listed at https://information.microsoft.com/microsoft-public-relations-contacts.
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