As Trump and Republicans fumble for a solution on abortion, President Biden has launched a seven-figure media blitz in Arizona to vow to struggle for the rights of ladies.
In a brand new advert that may air in Arizona, President Biden mentioned, “Due to Donald Trump, tens of millions of ladies misplaced the elemental freedom to regulate their very own our bodies and now girls’s lives are at risk due to that. The query is, if Donald Trump will get again in energy, what freedom will you lose subsequent? Your physique and your selections belong to
you, not the federal government, not Donald Trump. I’ll struggle like hell to get your freedom again.
Watch the advert:
The Biden marketing campaign offered particulars on the media blitz to PoliticusUSA:
The brand new Biden-Harris advert that may start working at present is a direct-to-camera from President Biden speaking about Donald Trump’s file of taking away girls’s reproductive freedom, placing their lives at risk. President Biden additionally emphasizes that he stands with girls’s proper to make their very own healthcare selections, saying that he’ll “struggle like hell” to revive each lady’s reproductive freedom. Along with “Energy Again,” the seven-figure funding in Arizona paid media will embrace “Willow’s Field,” a testimonial advert that includes Amanda Zurawski, a Texas lady who almost died twice after she was denied take care of a miscarriage due to the state’s abortion ban — a ban that was solely potential as a result of Donald Trump overturned Roe v. Wade.
This purchase will goal key voters, together with youthful, feminine, and Latino voters in Arizona all through the month of April, and have focused placements together with on Abbott Elementary, Survivor, Gray’s Anatomy, American Idol, The Voice, and SNL, in addition to high-audience sports activities and leisure programming like TNT, TLC, ESPN, FX, Bravo. Each can even run throughout Linked TV, YouTube, programmatic, and social media platforms.
The Biden marketing campaign isn’t working this advert on platforms like native and cable information that youthful viewers don’t essentially watch. Biden is concentrating on sports activities and leisure reveals the place voters who aren’t essentially probably the most politically engaged are more likely to see their message.
As Trump tries to run away from the difficulty, Biden is defining the ex-president and his social gathering in a key battleground state.
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