Home TRAVEL ‘We’ve reached consuming altitude:’ Alaska Airways debuts solely brewed IPA

‘We’ve reached consuming altitude:’ Alaska Airways debuts solely brewed IPA

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Should you take pleasure in (responsibly) imbibing a crisp, chilly beer at times, you in all probability additionally take pleasure in attempting new brews whenever you journey. Now, you don’t have to attend till you attain your vacation spot earlier than popping the tab on a new-to-you beer whenever you fly with Alaska Airways.

Associated: Alaska Airways Visa bank card evaluate: Earn hard-to-get miles with a brand new 70,000-mile provide

Alaska lately added a customized craft beer to its beverage lineup that you simply gained’t discover anyplace else. Dubbed the Cloud Cruiser, Alaska developed this cobranded India pale ale with Seattle-based Fremont Brewing. Cloud Cruiser is complimentary for first- and premium-class passengers and is offered for buy ($8.50) in the principle cabin. It is usually served in choose Alaska Airways lounges.

There are a number of methods to fast-track your strategy to sipping Cloud Cruiser totally free in Alaska’s first- or premium-class cabins. If in case you have elite standing with Alaska (even on the entry-level MVP tier), you might be eligible for complimentary upgrades when accessible. If in case you have a stash of Alaska Airways miles by means of the Mileage Plan program, you possibly can use your factors to e-book first- and premium-class seats for as few as 13,500 and 6,000 miles, respectively.

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two beer cans on airplane seat tray
Cloud Cruiser IPA. ALASKA AIRLINES

Fremont Brewing and Alaska labored carefully on Cloud Cruiser’s flavors and might design. The 2 well-known Pacific Northwest manufacturers created an IPA with vivid orange, melon and tropical notes.

“‘Cloud Cruiser’ IPA is brewed with a choose mix of malts and Washington grown to remain contemporary within the air with you,” Matt Lincecum, Fremont Brewing’s founder and proprietor, mentioned in a press launch. “Fremont craft ‘Cloud Cruiser’ utilizing years of expertise offering beer to Alaska’s flights throughout the nation,” he added.

With so many brewing kinds to select from, how did Alaska decide on an IPA? “We select our meals and drinks with visitor and worker suggestions in thoughts — as a result of IPA is so standard with our friends, it’s a core brew type for Alaska Airways,”  Todd Traynor-Corey, Alaska Airways’ managing director of visitor merchandise, advised TPG. “Over half of our friends select an IPA-style beer, so we at all times try to supply at the very least one IPA as a part of our premium beverage line-up,” he added.

The can design depicts an Alaska Airways 737-8 MAX flying by means of a sundown sky with the snowcapped Cascade mountain vary within the background.

“We felt {that a} nationwide park impressed design with certainly one of our plane, in Alaska colours, speaks to our roots within the Pacific Northwest. The creativity and thoughtfulness that went into the design of this could is simply one other instance of bringing to life our worth of ‘Being Outstanding,’” Jonny Mack, Alaska’s studio artistic supervisor, mentioned within the press launch. “It’s wonderful to be a part of an Alaska Air first, and I’ll elevate a can of ‘Cloud Cruiser’ to many extra!”

two beer cans on airplane seat tray
Cloud Cruiser IPA. ALASKA AIRLINES

The introduction of Cloud Cruiser comes on the heels of Alaska including its first-ever nonalcoholic beer to its premium beverage lineup late final 12 months. Finest Day Brewing Kolsch can be complimentary in Alaska’s first- and premium-class cabins and accessible for buy in the principle cabin ($8.50) on flights with a full beverage service.

“The general expertise of a visitor’s journey journey with Alaska is closely influenced by the service they obtain on-board, which incorporates our meals and beverage choices. Just about each visitor desires a beverage throughout their flight, so it’s a precedence we provide a premium beverage line-up they’ll take pleasure in and one which differentiates us from the remaining,” Traynor-Corey mentioned.

Whether or not it’s an IPA you possibly can solely get within the sky or a refreshing nonalcoholic brew, you will discover a purpose to say “cheers” to Alaska’s customer-focused beverage lineup.

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