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Expertise {industry} to fight misleading use of AI in 2024 elections

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20 main expertise firms together with Adobe, Amazon, Google, IBM, Meta, Microsoft, OpenAI, TikTok, and X pledge to work collectively to detect and counter dangerous AI content material

MUNICH – February 16, 2024 – Right this moment on the Munich Safety Convention (MSC), main expertise firms pledged to assist stop misleading AI content material from interfering with this 12 months’s international elections during which greater than 4 billion folks in over 40 international locations will vote.

The “Tech Accord to Fight Misleading Use of AI in 2024 Elections” is a set of commitments to deploy expertise countering dangerous AI-generated content material meant to deceive voters. Signatories pledge to work collaboratively on instruments to detect and deal with on-line distribution of such AI content material, drive instructional campaigns, and supply transparency, amongst different concrete steps. It additionally features a broad set of rules, together with the significance of monitoring the origin of misleading election-related content material and the necessity to elevate public consciousness about the issue. The accord is one essential step to safeguard on-line communities in opposition to dangerous AI content material, and builds on the person firms’ ongoing work.

Digital content material addressed by the accord consists of AI-generated audio, video, and pictures that deceptively faux or alter the looks, voice, or actions of political candidates, election officers, and different key stakeholders in a democratic election, or that present false data to voters about when, the place, and the way they will vote.

As of at the moment, the signatories are: Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap, Stability AI, TikTok, TrendMicro, Truepic, and X.

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Taking part firms agreed to eight particular commitments:

  • Growing and implementing expertise to mitigate dangers associated to Misleading AI Election content material, together with open-source instruments the place applicable
  • Assessing fashions in scope of this Accord to know the dangers they might current relating to Misleading AI Election Content material
  • Searching for to detect the distribution of this content material on their platforms
  • Searching for to appropriately deal with this content material detected on their platforms
  • Fostering cross-industry resilience to Misleading AI Election Content material
  • Offering transparency to the general public relating to how the corporate addresses it
  • Persevering with to have interaction with a various set of world civil society organizations, teachers
  • Supporting efforts to foster public consciousness, media literacy, and all-of-society resilience

These commitments apply the place they’re related for companies every firm offers.

“Elections are the beating coronary heart of democracies. The Tech Accord to Fight Misleading Use of AI in 2024 elections is an important step in advancing election integrity, growing societal resilience, and creating reliable tech practices,” stated Ambassador Christopher Heusgen, Munich Safety Convention Chairman. “MSC is proud to supply a platform for expertise firms to take steps towards reigning in threats emanating from AI whereas using it for democratic good on the identical time.”

“Transparency builds belief,” stated Dana Rao, Common Counsel and Chief Belief Officer at Adobe. “That’s why we’re excited to see this effort to construct the infrastructure we have to present context for the content material shoppers are seeing on-line. With elections taking place around the globe this 12 months, we have to put money into media literacy campaigns to make sure folks know they will’t belief all the things they see and listen to on-line, and that there are instruments on the market to assist them perceive what’s true.”  

“Democracy rests on protected and safe elections,” stated Kent Walker, President, World Affairs at Google. “Google has been supporting election integrity for years, and at the moment’s accord displays an industry-side dedication in opposition to AI-generated election misinformation that erodes belief. We will’t let digital abuse threaten AI’s generational alternative to enhance our economies, create new jobs, and drive progress in well being and science.”

“Disinformation campaigns will not be new, however on this distinctive 12 months of elections – with greater than 4 billion folks heading to the polls worldwide – concrete, cooperative measures are wanted to guard folks and societies from the amplified dangers of AI-generated misleading content material,” stated Christina Montgomery, Vice President and Chief Privateness & Belief Officer, IBM. “That’s why IBM at the moment reaffirmed our dedication to making sure protected, reliable, and moral AI, signing the ‘Tech Accord to Fight Misleading Use of AI in 2024 Elections’ alongside {industry} friends on the Munich Safety Convention.”

“With so many main elections going down this 12 months, it’s very important we do what we are able to to stop folks being deceived by AI-generated content material,” stated Nick Clegg, President, World Affairs at Meta. “This work is larger than anyone firm and would require an enormous effort throughout {industry}, authorities and civil society. Hopefully, this accord can function a significant step from {industry} in assembly that problem.” 

“As society embraces the advantages of AI, we now have a accountability to assist guarantee these instruments don’t turn out to be weaponized in elections,” stated Brad Smith, Vice Chair and President of Microsoft. “AI didn’t create election deception, however we should guarantee it doesn’t assist deception flourish.”

“We’re dedicated to defending the integrity of elections by imposing insurance policies that stop abuse and bettering transparency round AI-generated content material,” stated Anna Makanju, Vice President of World Affairs at OpenAI. “We look ahead to working with {industry} companions, civil society leaders and governments around the globe to assist safeguard elections from misleading AI use.” 

“It’s essential for {industry} to work collectively to safeguard communities in opposition to deceptive and misleading AI on this historic election 12 months,” stated Theo Bertram, VP, World Public Coverage, TikTok. “This builds on our continued funding in defending election integrity and advancing accountable and clear AI-generated content material practices by way of strong guidelines, new applied sciences, and media literacy partnerships with consultants.”

Linda Yaccarino, CEO of X stated, “In democratic processes around the globe, each citizen and firm has a accountability to safeguard free and honest elections, that’s why we should perceive the dangers AI content material may have on the method. X is devoted to taking part in its half, collaborating with friends to fight AI threats whereas additionally defending free speech and maximizing transparency.”

Extra data could be discovered at: AIElectionsAccord.com.

Press Contact: 

press@aielectionsaccord.com

 

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